Marketing in the Industry

Marketing in the Industry is a field of study that provides students with the competencies necessary to carry out broad marketing activities in both real and virtual spaces. Students acquire knowledge and skills that allow them to understand the functioning of individual industries. Great emphasis is placed on the interdisciplinarity of education, and numerous project activities provided in the study program allow the use of acquired education and practical skills. The combination of subjects in mathematical, technical and, above all, social sciences prepares students not only to be great employees, but also helps them to develop the qualities of a good leader. Managing a team, a brand or a company - marketing graduates are competent in each area, and with classes in modern forms of marketing, they know effective ways to reach consumers. In addition, the teaching offer includes complementary subjects such as economics or legal and financial aspects of management, which make students not only know the essence of the industry but acquire a broad perspective and tools that allow them to solve problems using techniques from different related sciences. Education in this field also includes advanced training in the form of a semester spent in partner units. Graduates of the field of study are specialists in the creation of the marketing activities of a contemporary company, taking into account the specific characteristics of various industries. Graduation in this field of study allows for employment in dynamic industrial enterprises and preparation for a variety of functions, including high-level positions, related to the promotion and communication of the company. 

The program is available on the website 

Specializations:

• Electrical and electronic engineering, 
• Industrial design marketing, 
• Functional foods.